Catherine TskhoHead of Design / Creative Direction

About / Catherine Tskho

A little discipline.A little mischief.

Editorial portrait of Catherine Tskho wearing black structured clothing.

I’m Catherine Tskho, a multidisciplinary designer and creative lead working across brand identity, digital experiences, and visual storytelling.

My career began in graphic and web design and grew into brand direction, systems thinking, and leading creative work across teams and channels. I like making visual ideas feel unmistakable — but I’m equally interested in the structure that makes great work repeatable.

I work at the intersection of art direction and execution: understanding the big picture, getting the details right, and helping people build toward a shared direction.

I’m drawn to beautiful contradictions: restraint and spontaneity, precision and play, something deeply considered with one detail that doesn’t quite behave. I collect references, enjoy tactile graphic objects, and still love handwritten letters.

Catherine Tskho seated in a dark studio, holding a small red note card.

What I bring to the room

Creative direction
Visual strategy, distinct brand languages, confident ideas and consistent execution.
Identity & systems
Brand guidelines, scalable visual principles, typography, graphic language and cross-channel cohesion.
Digital experiences
Responsive web and UI design, interaction thinking and practical collaboration with product and development.
People & delivery
Briefs, feedback, mentorship, prioritization, reviews, production workflows and quality standards.
Experimentation
Art direction for motion, physical merchandise concepts and considered use of AI-assisted workflows.

Selected experience

Catherine adjusting the hood of an oversized black garment in a moody editorial portrait.
  1. 2025–2026

    Head of Design — Alvynn

    Led brand creation and visual direction, website and digital UI, campaigns and motion; managed two designers.

  2. 2026

    Graphic Designer (Contract) — Confidential entertainment & technology client

    Campaigns, apparel and merchandise concepts, production-focused creative and collaboration with external partners.

  3. 2024

    Senior Promo Designer — Catch.bet

    Cross-channel creative for marketing, email, social and landing pages.

  4. Aug 2023 – Mar 2024

    Graphic Design Lead — BlueChip

    Brand systems, design reviews, junior mentorship and creative guidance.

  5. Oct 2021 – Aug 2023

    Web & Graphic Designer — Clickable Agency

    Responsive sites, landing pages, identity systems and cross-functional handoffs.

  6. 2020

    Graphic Design Lead — Bryz

    Design team leadership, reviews and brand consistency.

  7. 2019–2020

    UI/UX Designer — Manticore Development

    Website UI, prototyping and usability iteration for client projects.

  8. 2015–2019

    Digital Design & Graphics Teacher — IT STEP Academy

    Teaching digital design and graphics; helping students develop their work and confidence.

Earlier experience
  • Gamzix2024
  • Mad Rabbit2021
  • Freelance design2014–2021
Background & credentials
  • Bachelor’s in Marketing — Mykolaiv Interregional Institute of Human Development, Open International University “Ukraine” (2018)
  • Computer Graphics & Design Certificate — IT STEP Academy, Odesa (2018)
  • Google UX Design Professional Certificate
  • CalArts Graphic Design Specialization
  • Adobe Graphic Designer Professional Certificate
  • Meta Social Media Marketing Professional Certificate
  • Adobe Marketing Specialist

Letters from a creative mind

Postscript / Vol. 001

A few things worth keeping. Or sending.

Open a letter.

Fictional stamps — original artwork, not postage.

Get in touch