Catherine TskhoHead of Design / Creative Direction
I turn ambitious ideas into distinctive brands, digital experiences and creative teams that deliver.
Beyond the visuals
I create the identity, connect it to the experience, lead the people building it and stay responsible for the result.
Selected work
Brand worlds, responsive products and ambitious creative production — a few projects worth looking at closely.
01 / Featured
Brand creation / Art direction / Website & product UI / Motion / Campaign systems
A world built to work as one.
From a new visual identity to a connected digital ecosystem: the website, product-facing experience, CRM, campaigns and motion share one recognizable point of view.
Further case studies are published once client approvals are in place.
View selected workCreative operations
Better graphics and richer motion don’t have to slow everything down. I build systems and teams capable of delivering them consistently.
A recognizable visual idea and standards for how it behaves.
Reusable components, responsive rules and practical team workflows.
More ambitious characters, animations and visual details across formats.
Reviews and cross-functional decisions that preserve the identity at delivery.
A more sophisticated creative standard, sustained within the established production rhythm.Owner-reported outcome — not a measured speed-up.
How I lead
I turn a point of view into shared decisions — across designers, motion specialists, engineers, marketing and leadership. I stay close enough to the work to protect what makes it distinctive.
Identity, responsive experience, design language and production foundations.
Creative briefs, mentorship, critique, accountability and practical collaboration.
Creative performance, stakeholder dialogue, iteration and experience quality.
I also taught digital design and graphics at IT STEP Academy (2015–2019), helping students develop their work and confidence.
Unexpected behaviour
Sometimes it gets out.
Catherine Tskho
About
I’ve worked across brand identity, digital interfaces and creative teams, and spent years teaching design. Outside the brief, I love thoughtful details, strange little ideas and letters you can actually hold.
P.S. Some things deserve a stamp.
Postscript / Vol. 001
A few things worth keeping. Or sending.
Open a letter.
Fictional stamps — original artwork, not postage.
Contact
For creative leadership opportunities, ambitious brands and digital experiences that need both vision and a system.
